Portfolio
To demonstrate my understanding and ability in digital marketing, the following selection of projects has been prepared to best display my range and proficiency in my previously mentioned skillset. Explore these projects by following their links to discover more content on their subpages.
Following the government lockdown restrictions ordered by British government in the response to the global COVID-19 pandemic, high street shops suffered due to the reduced numbers in traffic and transactions. Smaller traders with a limited online presence were unprepared for such an event. Discover how digital marketing helped this Kent based vendor continue business during lockdown.
Wanting to validate the voices of the youngest generation to enter the workplace, a team of like-minded marketers began broadcasting regular podcast episodes across multiple platforms, exploring relevant micro and macro marketing trends. The platform enabled the team to convey thought, critically discuss opposing views and communicate to an audience effectively. Discover how content creation can amplify your brand and promote employee advocacy.
Upon meeting the board of directors for the northern chapter of the Colour Collective UK, the vibrant nature and passion for their work was not reflected in their online branding. The non-profit organisation presented the challenge of redesigning and managing their domain. Discover the importance of branding and how design can convey your organisations values to its audience.
Positioning your organisation as a market leader within your industry has become increasingly difficult as competitors increase their marketing efforts. Thought leadership, as a form of content creation has since become an effective method to distinguish yourself to potential customers and investors when conducting market research. This project involved the management of online content and creation of email campaigns to distribute the publication to contacts. Discover the value of thought leading content and effective communication methods when used on your market.
Search engine optimisation is often over looked by businesses as the practice doesn't deliver immediate results, instead looking to benefit the user in a long term capacity delivered by organic search. Alex Chadwick, owner of Tall Zebra Designs commissioned the project specifically looking to target localised keywords in order to generate new business within these areas. Discover the importance of SEO, and how paid search is not always the right solution to driving new business.