Employment History

With a passion for creative solutions combined with a progressive technological understanding of digital communications, my skillset is specialised for companies looking to develop their digital media marketing outlook in the current online environment. University studies and industry experience has aided my knowledge of the digital landscape and the creation, development and analysis of digital campaigns.

Explore the list below to discover how my understanding of digital practise could be applied to your online business goals.

SaleCycle

Strategic Account Manager

May 2023 - Present

Managing key global accounts within the business, responsible for the majority of the company’s monthly revenue - Accounts include notable coffee and electrical appliance producers as well as exposure to other medium/high level clients.
Maintaining cart abandonment email campaigns, testing and optimising aspects of the setup to apply successful learnings across regional accounts increasing key performance metrics such as open, click, conversion rates & average order value.
Provide a consultative service to clients, understanding business targets and challenges, offering tailored solutions to deliver tangible results.
Align with customer brand values, effectively communicating these throughout campaigns for an integrated marketing approach
Leverage data analysis to generate regular performance reports that highlight potential market opportunities for stakeholders.
Build mutually beneficial relationships with key account contacts through consistent communications and collaboration on projects

Visualsoft

eCommerce Strategist

January 2021 - March 2023

Achieved ‘Top Performance Strategist’ for the financial year of 2021/22.
As an eCommerce Strategist, my ultimate goal is to help grow businesses online by aligning their needs with Visualsoft products and services. Being the client’s primary point of contact for discussing opportunities for growth, I liaise with all of the necessary departments to ensure there is a suitable strategy in place, as well as being aware of any barriers to growth.
Understanding client needs to confidently suggest appropriate solutions to goals / challenges while meeting internal KPIs such as upselling services.
Managing client relationships with Visualsoft
Schedule and attend regular online and face to face meetings
Aim to resolve complex queries / escalations first time
Management of 55+ client portfolio
Creation of bespoke digital marketing strategies around business strengths, weaknesses, opportunities & goals.
Manage online marketing teams including: Paid Search (Google Ads & Bing Ads), Paid Social (Meta Ads, Pinterest & TikTok consultation), Email marketing, Marketplaces (Amazon & Ebay), Search Engine Optimisation, Conversion Rate Optimisation, Affiliate Network & Agency, Creative media (Videography & Photography)

Barrett Dixon Bell

Digital Executive

March 2019 - January 2021

My responsibilities in this role include, but are not limited to: Landing page design, CMS and CRM management, UX analysis, Wire-framing, SEO, Email campaign and system automation, Chatbots. I perform a range of tasks within the agency's digital team, ranging from research to constructing and launching campaigns for a number of B2B clients. Initial tasks included social media advertising across range of social media platforms, including reporting and analysis, with which above industry benchmark metrics were achieved for our clients. Developing my digital and technical skills saw my role shift from involvement in social campaigns to project handling.

Business Development Executive

December 2018 - March 2019

This role saw me assist the new-business-team to acquire new clients for the agency to service. While the position was research intensive, it developed my understanding of account based marketing (ABM) and how effective acute marketing practises can be in increasing a company's return on investment (ROI). While conducting research my ability to produce in-depth reports complete with analysis of the market landscapes, trends and competitors information strengthen.

It was here that I began to support the internal sales & marketing team in content production (photography, videography and podcasts) and management in the agency's online thought leadership publication, THE Knowledge.

Research and Insights Internship

September 2018 - December 2018

The internship granted experience in multiple departments, from digital to public relations. Focusing on department assistance, the role required research to progress projects in order to deliver relevant insights to inform strategic decision making. It was critical that my findings provided clear recommendations with rationale.

Wishu App (Formally UNIcoin)

Social media & marketing manager

January 2018 - May 2018

Conducting marketing activities to promote the distribution of the app through social media platforms and environmental displays. The fast paced working environment introduced a learning curve, developing the team's understanding of its target market. Objectives were set to increase customer reach and developing the company's online presence through content creation. Regular reporting was required to summarise marketing efforts and results for company meetings.

Meetings lead to proposing, coordinating and implementing cost effective marketing campaigns to continue driving the growth of the app.

Freelance

Digital mercenary

Current

My experience and knowledge acquired over my years within industry and education have resulted in a broad skillset applicable to many. Accepting commissioned and pro-bono marketing projects allows me to exercise my skills and explore new avenues of digital marketing which otherwise I would not encounter in my primary line of employment.

Past projects include, but are not limited to: eCommerce, Website design and management, Branding, Social media management, CRM and CMS management, Creative solutions.

A selection of my past work can be found in my portfolio on this website. If you wish to view an example of a particular skill used in a freelance project or line of employment, please feel free to contact me and request a piece of work using the form below.