To maintain a regular programme, schedule requires both preparation and an ad-hoc approach to episode planning. Producing audio content requires in-depth knowledge and experience in the topic at hand. It is through trial and error that lead the #99pGenZ team to understand what constitutes a successful podcast. Reiterating facts and figures researched briefly before recording was found to not make for an enjoyable listening experience. Instead, to talk about experience and expertise translated into a much more successful piece of content, as reflected in performance metrics when comparing early to late podcasts on our channel.